We are a Calgary-based Website Design Agency
This means, the work is done in Calgary and were always available for phone call or face-2-face meeting.
A common theme among all of our clients is that they approached us with their existing website that was struggling to meet their business goals. The website suffered from a range of issues, including:
- poor navigation
- low search engine rankings
- and a low conversion rate from Google ads.
The outdated designs and confusing layouts made it difficult for users to find the information they were looking for, resulting in a frustrating customer experience. Additionally, the website’s low visibility on search engines limited its ability to attract organic traffic and reach a wider audience. As a result, our clients experienced a significant dip in sales and missed out on potential revenue opportunities.
To address these challenges, our team embarked on a comprehensive website redesign project for each of our customers. The primary focus was to enhance the customer experience through better navigation, improved SEO strategies, and redesigned landing pages (to improve Google Ads results). We implemented a user-friendly interface with intuitive navigation menus, ensuring that visitors could easily find the information they needed. The websites were optimized for search engines (SEO), employing effective keyword research, on-page optimization, and link building techniques to improve its visibility and rankings in search engine results.
The redesigned landing pages were crafted to align with our clients’ business objectives and target audience. Clear calls-to-action and persuasive copy were incorporated to encourage user engagement and drive conversions. A/B testing was conducted to fine-tune the landing pages and maximize their effectiveness.
The impact of the new websites was significant. The improved SEO strategies led to a remarkable boost in organic search traffic, resulting in a 40% to 1500% increase in overall organic website traffic in the first few months.
The enhanced landing pages successfully increased the conversion rate from Google ads from 20% to 75%. The redesigned pages provided a seamless user experience, engaging visitors and encouraging them to take desired actions, such as making purchases or submitting inquiries. Our clients witnessed a substantial improvement in their return on investment (ROI) from their Google advertising campaigns.
The positive impact of the website redesign projects extended beyond just the numbers. Testimonials and feedback from customers highlighted the improved customer experience and the ease of finding information. Visitors praised the website for its modern design and intuitive navigation, which made it a pleasure to interact with.