Calgary Retail Marketing

Calgary Retail Location Strategies

Choosing the best location for a business in Calgary is more than finding good space at a good price. Here is a list of some things to consider:

  • The amount of space you need
  • The amount of space offered at a specific location
  • The cost per square foot
  • The lease terms
  • The reputation of the property manager/owner
  • The traffic flow to that location
  • The competition in the area1
  • Signage opportunities. Almost nothing will help your business more than a good sign.
  • The number of people who work or live in the first two kilometers of the location.
  • The demographics of the people who live or work near your location.
  • Access to the location: parking, roads, public transit, etc.
1. Having competition in the area can be very good in some cases. Think of carpet stores and bridal shops which carry similar products. Consumers are motivated to drive further is there is greater selection in a specific part of Calgary.