Social Media Marketing at Mount Royal
Starting in November of 2015 I will teach Social Media Final Project: XSUB 10021 at Mount Royal University in Calgary.
One thing I am learning is that developing a course is no easy task. I’ve worked professionally with social media since 2008 but downloading from my brain the complete 360 of how to design a social media marketing plan is a challenge.
Previously I had guest lectured twice at Lethbridge College and once at Mount Royal University so the classroom is not foreign to me but writing a course for the first time is like learning a new language.
Most of my marketing clients have a high degree of trust with me so documentation was usually in the form of emails. Many of those clients were so busy with day-to-day operations that, for them, reading a social media marketing plan was something they preferred to leave in my hands. The expectation was that I would personally guide their social media and only when needed my client would personally add content.
Often, the social media content for the week comes in the form of an email that reads, “David, X-event coming up next month, here’s the What and How much – you take care of the rest. Email me when it’s done.”
I run social media marketing for five businesses, my style is a little different than other social media marketers. First, I don’t post a lot. A lot of marketers are paranoid with relevancy, i.e. posting 5 times a day to stay in people’s minds. While this may work for some businesses for my clients it is too much. Q Haute Cuisine, for example, only has postings a couple times a month. The events they hold have limited seating, are top-tier priced, and I doubt their clientele want to see five updates a day from a single Facebook page.
One thing I hope to bring to this class (which is outside of the scope of the class and program) is an understanding of the connection between a business’s finances, its marketing budget, its target market, and providing a good return on the investment the business is making in social media marketing. David Howse Marketing doesn’t do a lot of social media marketing for itself because my clientele are company Presidents and CEOs and these relationships come almost entirely from referrals. Understanding the time, place, and intensity for each element of the marketing toolset is an art. These elements create solutions. The ability to communicate and implement the correct marketing solutions for my clients is the only reason they have me around. For every one of my clients I do recommend a social media marketing strategy.
I don’t expect to deliver a lifetime of marketing knowledge in 21 hours but I do hope I can give the class an understanding of marketing that they could not find anywhere else.
The main thing I am enjoying with this course creation process is the amount of reviewing I am doing and putting much of my knowledge in to one place (the broad strokes at least).
The other advantage I foresee in teaching is the interaction and sharing of knowledge within the class. I’m almost certain that if I instruct this class again next year the course content will be greatly improved.
I’ll update this post in the coming months with my new experiences in the classroom.
Below are some course materials I am setting up for the students.
Module 8: Content Plans and Calendars
Download a Social Media Marketing Content Calendar Template