Alberta Marketing Strategy Magazine
The purpose of Alberta Marketing Strategy magazine was two-fold. The first purpose is to provide the only pure marketing strategy magazine that focuses solely on small and medium sized business in Alberta. According to Canada Post, Alberta has 93,699 businesses; so we felt that opening a forum dedicated to Alberta marketing issues was something directly beneficial to those businesses.
The second purpose, which is really what kick-started this magazine, is to provide a more justifiable advertising cost. I identified the need for a client of mine to advertise in an Alberta business magazine.
After researching costs, we discovered that a one-page ad in Alberta business magazines would cost as much as $10,000. Because of my experience in business analysis, product development, sales, Internet marketing, film and TV production, general marketing, and a strong background in print production, I knew I could produce an entire magazine, print 25,000 copies and then have them distributed for under $10,000.
The cost to benefit analysis of whether to advertise in or produce a magazine was simple. The equation was a one-page ad for $10,000 or an entire magazine for $10,00
The total distribution is 25,000 and is delivered by Canada Post to the following towns and cities:
- FORT MCMURRAY
- HIGH RIVER
- MEDICINE HAT
- RED DEER
All ads are full-color. The page size is 8" x 10.5". The cover is 80lb gloss and the inside pages are 52-rebright. Distribution frequency in quarterly.
- Full-Page Inside Front Cover: $1650 +GST
- Full-Page Inside Back Cover: $1400 +GST
- Full-Page Back Cover: $2200 +GST
- Inside Half-page: $600 +GST
- Inside Full-page: $900 +GST
All prices include four hours of design, consultation, and proofing.
Please call 403-991-8863 for further details.
The back cover of the Spring 2011 issue.